Navigation » List of Schools » Florida State College at Jacksonville » Management » Marketing 3023 – Marketing Fundamentals » Winter 2021 » Quiz 2
Below are the questions for the exam with the choices of answers:
Question #1
A Advertising generally raises prices and wastes resources.
B None of the answers are correct.
C Marketing makes people materialistic by creating “false values.”
D Satisfying consumer needs and wants is a dynamic, ongoing process.
E Marketing tries to satisfy “unwanted demand” rather than genuine wants.
Question #2
A Place
B Product
C Price
D Promotion
Question #3
A decreasing use of value pricing
B use of freemium pricing
C increased use of dynamic pricing
D overuse of sales and deals
E increased ease of comparison price shopping on the Internet
Question #4
A makes both the micro-marketing and macro-marketing processes work better.
B results in economies of scale in manufacturing, distribution, and sales.
C actually lowers prices to the consumer, results in economies of scale in manufacturing, distribution, and sales, makes both the micro-marketing and macro-marketing processes work better, and informs large numbers of potential customers about a firm’s products in an economical way.
D informs large numbers of potential customers about a firm’s products in an economical way.
E actually lowers prices to the consumer.
Question #5
A satisfy consumer needs as the consumers themselves see them.
B ensure the survival of business firms.
C satisfy consumer needs as seen by marketing managers.
D find a reasonable balance between consumer satisfaction and business profits.
E reduce the cost of marketing activities.
Question #6
A TRUE
B FALSE
Question #7
A TRUE
B FALSE
Question #8
A TRUE
B FALSE
Question #9
A purchasing specifications
B negotiated contract
C competitive bidding
D complex buying
Question #10
A occurs when an organization has a routine need and the customer wants only minimal information.
B is a routine repurchase that may have been made many times before.
C is an in-between process in which some review of the buying situation is done.
D involves no review of suppliers.
E occurs when an organization has a new need and the customer wants a great deal of information.
Question #11
A FALSE
B TRUE
Question #12
A website maintained exclusively to provide organizational buyers a forum to voice their concerns about suppliers.
B central source that provides marketers key information related to business with government agencies.
C portal providing information on the prices of luxury goods in the U.S. market.
D platform that provides information on the prices of essential goods in the U.S. market.
E platform exclusively designed to compare the revenue system of the United States with other countries.
Question #13
A is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
B is only interested in finding the lowest possible price for a product.
C is basically a clerk who fills out paperwork to place orders.
D is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization, is basically a clerk who fills out paperwork to place orders, is only interested in finding the lowest possible price for a product and may specialize by product area if he or she works for a large organization.
E may specialize by product area if he or she works for a large organization.
Question #14
A intensive buying
B modified rebuy
C straight rebuy
D new-task buying
E selective buying
Question #15
A None of the statements is true.
B Empty nesters are frequently big spenders.
C Divorced families usually have more discretionary income than traditional families.
D Singles and young couples are less willing to try new products than are older couples.
E Buying responsibility and influence vary little from one family to another.
Question #16
A a restaurant’s services, a plumbing repair service, a replacement garbage disposer, and sports clothes.
B a plumbing repair service.
C a restaurant’s services.
D a replacement garbage disposer.
E sports clothes.
Question #17
A social
B physiological
C safety
D personal
Question #18
A Kayla is a person who uses social media to influence others’ buying decisions.
B Tyler no longer wears a t-shirt promoting a rock star who was recently arrested for domestic assault.
C Karen likes to wear Nike clothing because it is endorsed by her favorite athlete, Simone Biles.
D Warren is in the market for a Ford pickup truck and now they seem to be everywhere he looks.
E Jada asked her mom to buy her Vans sneakers because all her friends got them for Christmas.
Question #19
A FALSE
B TRUE
Question #20
A FALSE
B TRUE